CinderReal-time AI coaching for every call. No bot on the line.
Cinder gives you an invisible AI coach during live calls. Whether you're closing deals, running demos, or handling support — get coached in the moment, not after the fact.
Built for professionals who live on calls.
Everything Cinder does, organized by when it helps.
Before the call
History, context, and talking points surface before you pick up.
Paste in competitive intel, pricing, and talking points. Cinder retrieves them mid-call when relevant.
Sales or Support — each mode shapes which coaching signals fire.
Cinder can detect when a call starts in your meeting apps and offer to record — one click and you're live. Calendar integration links each call to the right contact.
Prior call history, open action items, known pain points, and deal context — surfaced automatically before the call starts. Pro adds AI-suggested talking points.
During the call
System audio from any app — Zoom, Meet, Teams, dialers, phone via headset. Labels your voice vs. the other side. Starter and Pro upgrade to cloud transcription: higher accuracy, faster live captions, and speaker labels that hold up when several people join the other end.
Six buttons — Explain, Next Move, Situation, Close, Recap, and Ask. Each reads your transcript and responds in seconds.
AI analyzes the live conversation every 10 seconds. Catches objections, buying signals, and missed questions. Available in Guided mode (with a script) or Open mode (no script needed).
Ask Cinder anything mid-call. Type a question, get a targeted answer in seconds. No preset prompt needed.
Live talk/listen percentage with color-coded thresholds. Monologue alert fires after 90 seconds of continuous speaking.
After the call
Summary and meeting notes on every plan. Starter and above unlock the full suite: action plan, score, objection analysis, and follow-up emails in three tones.
Search across all past transcripts with local vector search. Ask a question, get a synthesized answer.
Every call tagged to a contact. View history, track action items, and build a profile that makes each subsequent call smarter.
Every call is mined for competitor mentions, buying signals, commitments, risk indicators, and stakeholder mentions. Search across all calls to spot patterns.
Automations
When a call ends, Cinder can take the next steps for you, not just summarize them. Sales, customer success, and support run the same play: send the follow-up, log notes to your CRM or system of record, book the next meeting, and open the tasks your action items imply.
A personalized follow-up email in your tone, ready after the call and sent through your own Gmail or Outlook.
Call notes written to HubSpot, Salesforce, or Pipedrive. Deal updates are surfaced for one-click apply.
Create the next calendar event in Google or Microsoft, with the video link added automatically.
Turn action items into tickets in Linear, Jira, or Asana. Post the recap to Slack or save it to Notion.
Nothing fires behind your back on day one. Cinder suggests, you confirm, and as you approve the same action it graduates from a suggestion, to one click, to fully automatic. Turn any action back to manual anytime.
Learning
Cinder proposes the action and asks you to confirm before anything is sent.
One-click
Once you have a track record, the action is surfaced for a single click after the call.
Automatic
After consistent approvals, it runs unattended. Reversible anytime.
Track your progress
Score trends over time. See improvement call-by-call with dimension breakdowns.
Breakdown of objection types across calls. See which you handle well and where you need practice.
Playbook & methodology
MEDDIC, SPIN, Challenger, or define your own. Scoring criteria adapt to whichever framework you use.
Type any question during a call. The AI answers using the full transcript, your company context, and contact history. Pin your most-used questions for one-tap access.
Contact intelligence
Each contact scored 0-100 on recency and frequency. See who's going cold at a glance.
After every call, Cinder suggests key facts to pin — pain points, objections raised, decisions made. Each call makes the next one smarter.
Contacts, calls, action items, and scripts sync between devices. Always backed up.
ScriptsStarter+
Write and manage call scripts and playbooks with sections, variants, and objection handlers. AI workflows tighten, rewrite, and score your scripts — 25 runs a month on Starter, unlimited on Pro. Pro also improves scripts from your real call data.
Script Assist follows along live and tracks where you are, showing what's next so you can stay present instead of hunting for your place.
With coaching on, the script rewrites itself in real time to what the prospect says, reorders sections, and adds sections for topics you did not plan for.
Under the hood
Call data stored locally on your machine. Transcripts, coaching history, and action items stay on-device. Free plan transcripts may be used for product improvement — paid plans never are.
Multilingual transcription on all plans with automatic language detection. Starter and Pro add higher-accuracy cloud transcription in 10 languages — even when a call switches between them.
Free gets on-demand analyses and AI meeting notes after every call. Starter adds pre-call briefings, the full post-call suite, and a live teleprompter. Pro adds AI script improvement from real call data, full analytics, and CRM sync. The Coaching Add-On unlocks real-time AI coaching and adaptive scripts for Starter or Pro.
Power user
Global shortcuts work even when Zoom, Teams, or Chrome is focused. No clicking, no switching windows.
How we compare
| Gong / Chorus | Otter / Fathom | Granola | Balto / Cresta | Cinder | |
|---|---|---|---|---|---|
| Coaching timing | Post-call | Post-call | Post-call | During call | During call |
| Bot joins call | Yes | Yes | No | N/A (telephony) | No |
| Buyer | VP Sales | Individual | Individual | CC Manager | Individual |
| Starting cost | Custom (enterprise) | Free-$20/mo | Free-$18/mo | Enterprise | Free |
| Audio source | Calendar | Calendar | Device audio | Softphone only | Any source |
| Real-time coaching | No | No | No | Yes | Yes |
| Local data storage | No | No | Partial | No | Yes |
| Self-serve signup | No | Yes | Yes | No | Yes |
| AI coaching tiers | No | No | No | No | Yes |